After the successful launch of two Windows CE product lines, Audible wanted to consider how to deliver audio content directly to wireless devices. In 2000, Audible hired SJMC, Inc. to rationalize all of the various technical and business model issues related to wireless delivery and to develop an overarching roadmap for how to approach the market. During this process, SJMC, Inc. worked directly with Audible executive team members to invent a wireless content service for GSM and CDMA mobile phones. We worked with Audible's Chief Scientist Guy Story to devise a technical architecture, develop various business models, and meet with R&D and business development executives at numerous handset vendors and mobile operators. Audible’s announced commitment to wireless delivery has helped to bolster their stock price and figures prominently in their financial reports.