SJMC, Inc. was hired in the fall of 2002 to help the founders of the California-based Ofoto subsidary of the Eastman Kodak Company determine what Kodak should do in repsonse to the rapid emergence of camera phones. Working in close collaboration with technical, business, and marketing executives, Steve was given overall responsibility for the development of the strategy and was a primary contributor to the definition of the business model and customer value proposition for Kodak's entry into the mobile imaging market. The resulting KODAK Mobile Service has since been launched in partnership with Cingular in the United States, China Mobile in China, and O2, T-Mobile, and SFR in Europe and is also available worldwide as a direct-to-consumer online service in ten languages. It is widely recognized as the world's most advanced online mobile imaging service. Steve Jarrett also personally acts as the software architect for all of Kodak's U.S. and European market mobile phone software. In this role, Steve is Kodak's lead technical contact for mobile operators and terminal vendors with regard to handset software. Furthermore, Steve manages the internal and external teams responsible for the design, development, testing, and distribution of all of Kodak's mobile phone software in those geographies. For example, the Kodak Series 60 application "Kodak Mobile" has been pre-installed on millions of Nokia S60 handsets and over ten models from the Nokia 7610 on up to the Nokia Nseries N80. The "Kodak Mobile" and "Kodak Mobile Movie" Java MIDlets have been ported to numerous mass market handsets including phones from Motorola, Nokia, and Sony Ericsson. Launched in February of 2006, the "Kodak Mobile" Java application was one of the first MIDlets ever to provide rich integration between an online service and a user's personal information. We also conceived of and helped design Kodak's content distribution and billing architecture which leverages SMS aggregators to deliver and charge for imaging services using MMS, WAP Push, and premium rate SMS on over 15 wireless network operators in countries including France, Germany, Italy, Netherlands, Spain, the United Kingdom, and the United States.